Marketing as Strategy:Understand the CEOs Agenda for Driving Growth & Innovation
The book “Marketing as Strategy” by Nirmalya Kumar is a valuable resource for CEOs and marketing professionals looking to drive growth and innovation in their organizations. Published by Harvard Business Review Press in 2004, this hardcover book provides insights into strategic planning, e-commerce, and general marketing strategies. With a focus on technology and business economics, the book offers practical tips and illustrations to help readers understand the CEO’s agenda for success. At 288 pages long, this book is a must-read for anyone interested in enhancing their marketing skills and driving business growth. Highlighting throughout the book.
